Driving the future of automotive retail with the goizmo digital marketing programme.
These photos were taken 30 years ago at a Peugeot dealership family day in Chiswick, London. It was the first dealership our father worked in after leaving the Police. That's Nick and Jodie with face paint, with Jackie in the background.
Fast forward three decades, and the Lawton family is still side by side, now delivering best-in-class digital marketing services to dealerships and OEMs around the world. Automotive isn't just our business. It's our family legacy.
We understand dealerships because we've lived and breathed the automotive retail environment our entire lives. When we talk to Dealer Principals about their challenges, it's not theoretical. We've seen these challenges firsthand across three generations.
izmocars UK is a distinct entity within the global izmo ecosystem, laser-focused on one thing: delivering the goizmo digital marketing programme. Born from the acquisition of Geronimo Web, we combine UK-market expertise with the technological firepower of a global leader. We differ from our French, US, and Indian counterparts by strictly specializing in full-compliance, managed digital solutions for Dealership Networks and OEMs.
Where other agencies offer tools, we offer a complete programme. izmocars UK is built to bridge the gap between National Strategy and Local Execution.
The visionaries and automotive experts driving our global success.
Tej Soni is a seasoned tech entrepreneur with a passion for start-ups and a wealth of experience in international business. As the founder of izmocars Inc., he has guided the company's growth in the US and international markets, establishing it as a pioneer in online solutions for automotive retail. Tej's expertise spans engineering and marketing, excelling in problem-solving and innovation.
In addition to his role at izmocars, Tej is the CEO of FrogData, providing advanced analytics to auto dealers, and oversees izmo subsidiaries in France and Europe. Most recently, he led the acquisition of Geronimo, now rebranded as izmocars UK, where he also serves as CEO, further expanding the company's footprint in the digital marketing space.
Jackie has over 25 years of hands-on experience working globally in senior executive positions with automotive OEMs and dealerships including some of the world leaders such as Ford, Mercedes Benz, BMW and Audi. Her wealth of knowledge in understanding the challenges OEMs face day to day, coupled with her hands on experience of working in dealerships, means her teams are always able to deliver meaningful solutions.
Maintaining loyal long-term relationships by bringing innovation together with real workable solutions with first class customer care for OEMs and dealers, is our true ingredient for digital transformation across our dealer networks worldwide.
As Chief Product Officer, Nick Lawton brings over 13 years of experience in product leadership to izmocars UK. He excels in guiding products from concept to market, combining strategic thinking with technical insight. Nick has played a pivotal role in expanding Geronimo's digital solutions across 35 countries, tailoring products to local needs and driving global product innovation.
Jodie Lawton is the Commercial and Operations Director at izmocars, a leading digital marketing agency known for transforming the performance of OEMs and dealer networks worldwide. Jodie leads the International Client Services Teams across the izmocars UK business. With a strategic vision Jodie is continually strategising to push the boundaries in all areas of client services.
She brings a wealth of international experience to the Leadership Team, having previously worked at senior levels with some of the world's largest blue chips such as Samsung and Apple.
goizmo Programme HQ. Client Services & Strategy.
French Operations & Digital Delivery.
Interactive Media Studio.
Interactive Media Studio.
Technology & Innovation Center.
Development, Ops Center & Support.
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