izmocars
goizmo
Pillar 6: Data & Insights

The Science Behind the Strategy.

We don't guess. We measure. With a bespoke GA4 Data Layer tracking custom automotive events across the customer journey, we know exactly how your customers buy.

Data without action is noise. We provide Actionable Intelligence. From the bespoke GA4 Data Layer on every dealer site to the aggregated 'God View' for the National Sales Company, we turn billions of interactions into a quarterly strategic roadmap.

Beyond Standard Analytics.

Standard Google Analytics tells you that a user visited. Our Bespoke Data Layer tells you why.

We track the interactions that matter. Vehicle views, search behaviour, lead submissions, phone clicks, and content engagement are all captured and analysed.

Custom Automotive Events

Vehicle searches, lead forms, phone clicks, and content engagement tracked at scale.

Google Consent Mode V2 Compliant

Maximum data fidelity whilst remaining strictly GDPR compliant.

Live Event Stream
Tracking
event: 'lead_form_submitted'
param: form_type: 'enquiry', dealer_id: 'BER_001'
event: 'vehicle_detail_viewed'
param: vehicle_id: 'VW-GOLF-2024-001'
event: 'search_performed'
param: make: 'Audi', model: 'A4'
event: 'phone_click'
param: source: 'vehicle_detail_page'
event: 'offer_detail_viewed'
param: offer_title: 'Q1 Service Event'
event: 'video_played'
param: video_type: 'showroom_tour'

From Local Data to National Strategy.

We aggregate real-time data from every dealership in your network into a single Looker Studio Command Centre. Spot regional trends, identify underperforming zones, and benchmark your best dealers against the average.

Network Command Centre

Real-time aggregated intelligence

Live
Total Visits
0
+12% vs last month
Network Conv. Rate
0.0%
+0.4% vs last month
Lead Velocity
0
+8% vs last month

Regional Performance Heat Map

London & South East92
Midlands78
North West85
Scotland65

Top Performing Dealerships

1
Premium Motors London
342 leads · 8.4% conv.
2
AutoHub Manchester
298 leads · 7.9% conv.
3
DriveSelect Birmingham
276 leads · 7.2% conv.
4
MotorPoint Leeds
254 leads · 6.8% conv.
5
CarWorld Bristol
231 leads · 6.5% conv.

Data Into Action.

We don't just send you a PDF and walk away. Every quarter, our consultants sit down with your leadership team to review the intelligence. We analyse the wins, diagnose the losses, and define the strategic roadmap for the next 90 days.

Q1

Data Collection

Network-wide performance tracking and anomaly detection.

Q2

Strategic Review

Collaborative session with your leadership team to interpret findings.

Q3

Implementation

Execute the roadmap across content, SEO, and technology pillars.

Measuring the AI Shift.

Search is changing. With over 700,000 LLM interactions per month, we are now tracking how AI agents consume your data.

0K
AI Visits per Month

Future-Proofing Compliance.

Combined with Google Consent Mode V2, we ensure you retain maximum data fidelity whilst remaining strictly compliant with GDPR and evolving privacy regulations.

GDPR Compliant by Design
Cookie consent management with zero data loss.
Google Consent Mode V2
Advanced consent modelling for accurate attribution.
AI Agent Tracking
Identify and measure LLM crawlers across the network.

Ready to Turn Data Into Strategy?

Our data specialists will audit your current analytics implementation and show you exactly what insights you're missing.

Ready to Transform Your Digital Strategy?

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