An "OEM" philosophy that guarantees brand compliance while empowering local flexibility.
In a traditional setup, changing a vehicle price requires updating 200 separate CMS instances. In the goizmo ecosystem, we update the Parent Site once. That change cascades to every dealer website in the network instantly.
The logic layer that powers network-wide consistency.
The NSC maintains a hidden master site containing the definitive theme, global campaigns, and default content. This site is never seen publicly but acts as the source of truth.
Each dealer site inherits from the Parent. When the Parent updates, children update automatically. No manual syncing, no version drift, no outdated dealers.
Dealers can override inherited content where permitted. Local offers, staff photos, opening hours – all controlled without breaking the chain.
If a dealer makes an error, content reverts to the Parent default. The brand is always protected, even when local teams experiment.
We enforce the brand where it matters and allow flexibility where it counts.
Non-negotiable brand elements
Locally customisable content
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