We provide more than software. Every market receives a dedicated, native-language Digital Content Manager (DCM) who acts as your proactive marketing partner: bridging the gap between OEM strategy and local dealer execution.
The industry is buzzing about AI-generated content. Whilst others rely solely on automation for generic output, we know that technology alone cannot build relationships, understand local business nuance, or strategise with a Dealer Principal over the phone.
Born and bred in the country they support.
Someone who knows your business intimately.
Human insight that AI cannot replicate.
Your DCM serves two masters efficiently, ensuring seamless communication and execution at every level.
The DCM takes the pain away. They liaise directly with the National Sales Company to receive national campaigns and ensure all parent website content is updated seamlessly.
This is the critical differentiator. The DCM is a full-time resource available on a local phone number during local business hours, dedicated to treating each dealer as an individual client.
DCMs do not wait for instructions. They proactively reach out to dealers, using analytics data to suggest new ideas, seasonal campaigns, and landing pages tailored to each specific dealer's strategy. It is like having an in-house marketing agency at your fingertips.
DCM analyses data and proactively defines strategy with the dealer.
DCM briefs our in-house Content Production team.
DCM manages the approval process with the dealer.
DCM uploads finished assets. Fully managed.
The Problem: Relying solely on centralised OEM content creates duplicate websites across the network. Search engines penalise this, damaging local SEO performance and making every dealer look identical to the one down the road.
The Solution: Content is king for conversion. Your DCM ensures every dealer site has unique, locally relevant content that drives organic performance and differentiates each location in their market.
Unique local content for every dealer in the network
“Our recent anonymous NPS surveys across global markets revealed a consistent theme: the DCM support element is one of the things clients value most. They treasure the relationship and knowing there is a dedicated person focused on their success.”
Feedback from global Client Satisfaction Surveys
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